This Madden play is sponsored by Coke Zero
Have you downloaded the latest patch for Madden? Big rumors are all over the place about EA launching an insane ad blitz.
Well I fired up my PS3 version of the game, got the 1.03 patch and after every play I got a “Madden NFL Arcade Available Now” banner.
Then I went to NHL 10 and saw the Madden NFL Arcade on the rider boards. I don’t mind the ads being part of the in game placement where they belong – ad boards in NHL and FIFA for example. Actually I would love it if the FIFA ad boards were those very cool digital ones in the EPL. I’d love to see a ‘working’ digital ad board in an NHL arena.
The Madden ads however, cross the line. I have no problem with the Coke Zero Loser of the Game or the Dodge Ram tough player of the game; but to put up an ad just for the sake of putting up an ad is just plain shitty. In game, realistic environments => good, ads to fill up space = bad.
This is way the NFL exclusive license sucked, and the MLB exclusive (third party) license sucked. It’s all suck all the time and Xbox 360 gamers are the losers here. PS3 has the Show at least. Heck at least All-Pro football has some fun to it 
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Dan:
December 23rd, 2009 - 21:00
I’ve had these ads in Madden since shortly after the first patch. This is not new to the new patch, at least not on the 360. They don’t show up every game, I’d say about 1/3 of them. And yes, it’s like EVERY PLAY.